Transform digital products into engaging user journeys
Elevate brand experiences through wireframing, prototyping, and iterative design from Mugs Studio.
Next project window: June
Let’s chat today
Next project window: June
Let’s chat today
Next project window: June
Let’s chat today
Laws of UX
Choice overload
The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.
Laws of UX
Choice overload
The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.
Laws of UX
Choice overload
The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.
Common pain points & why they matter
These statistics illustrate how good UX design and performance optimisations can drive conversions, reduce abandonment, and enhance brand loyalty.
Global cart abandonment: ~70%
The average documented online shopping cart abandonment rate is 69.99%.
Slow mobile pages cause major drop-off
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load.
Minor speed improvements pay off
A 0.1-second improvement in mobile site speed can boost retail conversion rates by 8%.
User experience drives brand loyalty
73% of consumers say a good experience is a key factor in influencing their brand loyalties.
Forced registration hurts sales on websites
Testing shows 24% of US shoppers abandon carts if they must create an account before checking out.
Early usability testing catches most problems
Testing only 5 users typically reveals around 85% of the fundamental usability issues that might exist.
Speed & conversions in the travel industry
A 1-second delay in page load can result in up to a 20% drop in conversion rates in travel industry.
Design thinking cuts production time
IBM teams using a design thinking approach observed a 75% reduction in design and development time.
The button valued at $300 million
Changing a button label from “Register” to “Continue” boosted sales by $300 million.
Simplified forms increase completion rates
One study found a 140% increase in form completion by simplifying long-form into steps.
Global cart abandonment: ~70%
The average documented online shopping cart abandonment rate is 69.99%.
Slow mobile pages cause major drop-off
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load.
Minor speed improvements pay off
A 0.1-second improvement in mobile site speed can boost retail conversion rates by 8%.
User experience drives brand loyalty
73% of consumers say a good experience is a key factor in influencing their brand loyalties.
Forced registration hurts sales on websites
Testing shows 24% of US shoppers abandon carts if they must create an account before checking out.
Early usability testing catches most problems
Testing only 5 users typically reveals around 85% of the fundamental usability issues that might exist.
Speed & conversions in the travel industry
A 1-second delay in page load can result in up to a 20% drop in conversion rates in travel industry.
Design thinking cuts production time
IBM teams using a design thinking approach observed a 75% reduction in design and development time.
The button valued at $300 million
Changing a button label from “Register” to “Continue” boosted sales by $300 million.
Simplified forms increase completion rates
One study found a 140% increase in form completion by simplifying long-form into steps.
Global cart abandonment: ~70%
The average documented online shopping cart abandonment rate is 69.99%.
Slow mobile pages cause major drop-off
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load.
Minor speed improvements pay off
A 0.1-second improvement in mobile site speed can boost retail conversion rates by 8%.
User experience drives brand loyalty
73% of consumers say a good experience is a key factor in influencing their brand loyalties.
Forced registration hurts sales on websites
Testing shows 24% of US shoppers abandon carts if they must create an account before checking out.
Early usability testing catches most problems
Testing only 5 users typically reveals around 85% of the fundamental usability issues that might exist.
Speed & conversions in the travel industry
A 1-second delay in page load can result in up to a 20% drop in conversion rates in travel industry.
Design thinking cuts production time
IBM teams using a design thinking approach observed a 75% reduction in design and development time.
The button valued at $300 million
Changing a button label from “Register” to “Continue” boosted sales by $300 million.
Simplified forms increase completion rates
One study found a 140% increase in form completion by simplifying long-form into steps.
Global cart abandonment: ~70%
The average documented online shopping cart abandonment rate is 69.99%.
Slow mobile pages cause major drop-off
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load.
Minor speed improvements pay off
A 0.1-second improvement in mobile site speed can boost retail conversion rates by 8%.
User experience drives brand loyalty
73% of consumers say a good experience is a key factor in influencing their brand loyalties.
Forced registration hurts sales on websites
Testing shows 24% of US shoppers abandon carts if they must create an account before checking out.
Early usability testing catches most problems
Testing only 5 users typically reveals around 85% of the fundamental usability issues that might exist.
Speed & conversions in the travel industry
A 1-second delay in page load can result in up to a 20% drop in conversion rates in travel industry.
Design thinking cuts production time
IBM teams using a design thinking approach observed a 75% reduction in design and development time.
The button valued at $300 million
Changing a button label from “Register” to “Continue” boosted sales by $300 million.
Simplified forms increase completion rates
One study found a 140% increase in form completion by simplifying long-form into steps.
Global cart abandonment: ~70%
The average documented online shopping cart abandonment rate is 69.99%.
Why it matters
Even small improvements to the checkout process can significantly reduce abandonment and lift revenue.
Slow mobile pages cause major drop-off
53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load.
Why it matters
Modern users expect near-instant load times; any delay can push potential customers away.
Minor speed improvements pay off
A 0.1-second improvement in mobile site speed can boost retail conversion rates by 8%.
Why it matters
Fractional performance gains can lead to growth in conversions, highlighting the need for optimisation.
User experience drives brand loyalty
73% of consumers say a good experience is a key factor in influencing their brand loyalties.
Why it matters
Positive experiences create ongoing customer relationships, directly impacting lifetime value.
Forced registration hurts sales on websites
Baymard’s testing shows 24% of US shoppers abandon carts if they must create an account before checking out.
Why it matters
A guest checkout option can substantially reduce friction and increase completed purchases.
Early usability testing catches most problems
Testing only five users typically reveals around 85% of the fundamental usability issues that might exist.
Why it matters
Small-sample testing is both cost-effective and highly valuable for revealing major UX pain points.
Speed & conversions in the travel industry
A 1-second delay in page load can result in up to a 20% drop in conversion rates in travel and hospitality.
Why it matters
Time-sensitive industries are especially vulnerable to user impatience, making speed a top priority.
Design thinking cuts production time
IBM teams using a design thinking approach observed a 75% reduction in design and development time.
Why it matters
Structured UX practices not only improve the end-user experience but also streamline internal workflows.
The button valued at $300 million
Changing a button label from “Register” to “Continue” boosted sales by $300 million.
Why it matters
Even seemingly minor UI text changes can have enormous business impact if they remove user friction.
Simplified forms increase completion rates
One study showed a 140% boost in form completion rates by breaking a single long form into simpler steps.
Why it matters
Reducing complexity and cognitive load leads to higher user success and fewer drop-offs.
Elevate your business with strategic UI/UX
UI/UX isn’t just design—it’s a business tool. At Mugs Studio, we use research, design, and strategy to turn digital products into high-performing assets that boost engagement, conversions, and long-term growth.
Value propositions of UI/UX
Benefits
Benefits
Benefits
The key ways great design solves problems, reduces costs and drives business growth.
Happier, more satisfied users
Higher conversion rates
Reduced development costs
Faster time to market
Stronger brand credibility
Improved user retention
Smarter data-driven decisions
Scalable design systems
Increased customer loyalty
Clear competitive advantage
Laws of UX
Von restorff effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
Laws of UX
Von restorff effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
Laws of UX
Von restorff effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
AI-generated self-image if I were a Pixar character
I’m Mugs, the founder of Mugs Studio. In the late ’90s, someone told me I’d be a millionaire if I learnt to code—but that didn’t go as planned. After 15 years in software and 10 in UI/UX, I assist teams in turning complex ideas into simple, useful digital products.
Mugunthan Balakrishnan
UI/UX Consultant
Our UX Services Snapshot
From consultancy to audits, our services help you uncover opportunity, reduce friction, and move with clarity.
UI/UX Consultancy
Strategic design thinking aligned with your business objectives, ensuring a user-centred approach that drives measurable results.
Product Audits & Reviews
Pinpoint friction points and reduce user abandonment through targeted, actionable recommendations based on comprehensive product evaluations.
Laws of UX
Cognitive load
The mental resources required to understand and engage with an interface.
Laws of UX
Cognitive load
The mental resources required to understand and engage with an interface.
Laws of UX
Cognitive load
The mental resources required to understand and engage with an interface.
Get the UX Ebook that drives business growth
Discover how User Experience Design can become your most powerful business asset. This ebook is your step-by-step guide to smarter marketing, stronger sales funnels, and sustainable business development.
Key UX principles for business
User behaviour & sales funnels
Trends, research & analytics
UX in marketing campaigns
Practical tools & techniques
UX Design Fundamentals
User Experience Design for Marketing, Sales, and Business Development
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Aligning UX with Business Goals
Aligning user experience (UX) design with business goals is essential for ensuring that UX efforts contribute to the overall success and growth of an organisation. This alignment involves understanding business objectives and designing user experiences that support these goals. Here's how aligning UX with business goals relates to marketing, sales, and business development.
Defining Business Goals
Business Development
In business development, goals might include establishing strategic partnerships, expanding into new markets, and enhancing brand reputation. UX design plays a role in creating professional and persuasive presentations, user-friendly partnership portals, and effective communication tools that facilitate these goals.
User-Centric Design
Business Development
For business development, user-centric design involves understanding the needs of potential partners and clients. This ensures that all interactions and communications are relevant and valuable, fostering stronger relationships and successful collaborations.
Measuring Success with UX Metrics
Business Development
For business development, metrics such as partner engagement levels, deal closure rates, and feedback from partners provide valuable insights into the effectiveness of UX strategies. These metrics help ensure that UX efforts are aligned with the goal of building strong and productive partnerships.
Creating a Cohesive Brand Experience
Business Development
For business development, a cohesive brand experience means presenting a unified and professional image in all dealings with potential partners. This includes consistent branding in presentations, proposals, and communications, which helps build credibility and trust.
Mugs Studio
UX Design Fundamentals
User Experience Design for Marketing, Sales, and Business Development
16
-
138
Aligning UX with Business Goals
Aligning user experience (UX) design with business goals is essential for ensuring that UX efforts contribute to the overall success and growth of an organisation. This alignment involves understanding business objectives and designing user experiences that support these goals. Here's how aligning UX with business goals relates to marketing, sales, and business development.
Defining Business Goals
Business Development
In business development, goals might include establishing strategic partnerships, expanding into new markets, and enhancing brand reputation. UX design plays a role in creating professional and persuasive presentations, user-friendly partnership portals, and effective communication tools that facilitate these goals.
User-Centric Design
Business Development
For business development, user-centric design involves understanding the needs of potential partners and clients. This ensures that all interactions and communications are relevant and valuable, fostering stronger relationships and successful collaborations.
Measuring Success with UX Metrics
Business Development
For business development, metrics such as partner engagement levels, deal closure rates, and feedback from partners provide valuable insights into the effectiveness of UX strategies. These metrics help ensure that UX efforts are aligned with the goal of building strong and productive partnerships.
Creating a Cohesive Brand Experience
Business Development
For business development, a cohesive brand experience means presenting a unified and professional image in all dealings with potential partners. This includes consistent branding in presentations, proposals, and communications, which helps build credibility and trust.
Mugs Studio