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I design better user experiences for people who believe online services shouldn’t be frustrating.

I work with teams who want their websites and tools to feel clear and easy. Good UX means fewer complaints and more people completing tasks.

I design better user experiences for people who believe online services shouldn’t be frustrating.

I work with teams who want their websites and tools to feel clear and easy. Good UX means fewer complaints and more people completing tasks.

I design better user experiences for people who believe online services shouldn’t be frustrating.

I work with teams who want their websites and tools to feel clear and easy. Good UX means fewer complaints and more people completing tasks.

Currently fully booked until Jan 2026

Open to chat for future work

Currently fully booked until Jan 2026

Open to chat for future work

Currently fully booked until Jan 2026

Open to chat for future work

Explore services

Schedule a consultation

Laws of UX

Choice overload

The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.

Source: Jon Yablonski

Laws of UX

Choice overload

The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.

Source: Jon Yablonski

Laws of UX

Choice overload

The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.

Source: Jon Yablonski

Common service pain points and how UX can help

Practical examples of where digital services fall short—and small UX changes that can improve access, usability, and trust.

Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.

Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.

Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.
Accessibility is still an afterthought
Many platforms exclude users with disabilities, leading to non-compliance and public mistrust.
Action
Run an accessibility audit and redesign key flows to meet WCAG 2.1 AA standards.
Clunky, confusing user interfaces
Outdated systems make tasks hard to complete, especially for vulnerable or time-poor users.
Action
Rework navigation and form structures to reduce steps and simplify tasks.
Low engagement with public services
Critical services are underused not because of lack of need but because of poor online experiences.
Action
Introduce behaviourally informed design patterns that guide users to take action.
Language and cultural barriers
Poor multilingual support limits access for culturally and linguistically diverse communities.
Action
Integrate professionally translated content and build language toggles into the UI.
Information overload
Pages are packed with jargon or too much content—users don’t know where to start.
Action
Rewrite content using plain language and design content blocks for easy scanning.
Fragmented service delivery
Disconnected tools and processes force users to repeat steps or drop out.
Action
Map user journeys to identify overlaps and unify steps into one streamlined flow.
No feedback loops after launch
Many digital services stay static—no one measures what’s working or what’s not.
Action
Set up user testing and analytics to gather real feedback and drive improvements.
Mobile experiences are poor or ignored
Users in remote or low-income areas often rely solely on phones, but the UI doesn’t support it.
Action
Optimise layout, tap targets, and load times for mobile-first usability.
Donations and support are lost to friction
Not-for-profit websites often bury or complicate donation flows.
Action
Redesign the donation journey to be visible, fast, and low-effort with fewer fields.
Stakeholders undervalue design
Design is treated as decoration rather than a tool for social impact.
Action
Run a discovery workshop that links service delivery goals with design impact metrics.

I help public and purpose-led teams design accessible, outcome-driven digital experiences.

UI/UX isn’t just about how things look—it’s about how they work. I use research, design, and strategy to turn complex services into clear, engaging, and effective digital products.

Value propositions of UI/UX

Benefits

The key ways human-centred design improves services, reduces costs, and delivers better outcomes:

Confident, satisfied users

WCAG-compliant accessibility

Fewer support calls, less admin

Faster digital service rollout

Greater public trust

More service re-use

Smarter, data-led decisions

Scalable design systems

Better engagement from all communities

Aligned with digital standards

Laws of UX

Von restorff effect

The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

Source: Jon Yablonski

Laws of UX

Von restorff effect

The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

Source: Jon Yablonski

Laws of UX

Von restorff effect

The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

Source: Jon Yablonski

I’m a designer and former developer who’s spent the last two decades making digital services simpler, fairer, and more human. What started in graphic design and software eventually led me to UX—where I now help purpose-led organisations create accessible, user-friendly tools for the people who need them most.

Mugunthan Balakrishnan

UI/UX Consultant

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