What is meant by content audit?

A content audit typically involves the following steps:

1. Inventory: A comprehensive inventory of all the content on a website or platform is taken. This can include pages, blog posts, images, videos, and other forms of content.

2. Evaluation: The quality, relevance, and effectiveness of each piece of content are evaluated based on specific criteria, such as accuracy, readability, and engagement.

3. Categorisation: The content is categorised into different groups based on topics, themes, or formats. This can help identify any content gaps or areas that need more attention.

4. Recommendations: Based on the results of the audit, recommendations for improving the content are made. This can include updating or removing existing content, creating new content, or improving the overall quality of the content.

A content audit can be a valuable tool for improving the quality and relevance of a website or platform's content. It can help identify areas for improvement and ensure that the content aligns with the organization's goals and objectives.